Daily Updates: Jan 7
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Jan 7.
Motion Design Package For Rekonfa
WRS.Design developed the complete motion design package for the Rekonfa conference, shaped by murmuration-like patterns that visualize synchronized computational signals. A hero video anchored the system and was broadcast across a massive 50-screen installation at the venue.
Clearpay Afterpay Holidays by Stink
Global Holiday Advertising Campaign For A Buy Now, Pay Later Service
Stink Studios partnered with Clearpay and Afterpay on a global Christmas campaign that reframed split payments as a way to spend more time with loved ones. The work celebrated relatable, unglamorous moments of the festive season—from wrapping gifts to travelling home—showing how spreading costs for presents, hosting and travel essentials can ease the holidays. To reach audiences in both hemispheres, Stink Studios produced films for two climates on the same day, from wintry UK scenes to sunny Australia. The team delivered market-specific toolkits and captured stills for use across channels, appearing worldwide from out-of-home to owned media, spanning Black Friday through the new year.
Brand Identity For Dufte Berlin
Plusminus Studio created a brand identity for Dufte Berlin, a food hall housed in one of Europe’s oldest multi-storey car parks. The concept celebrates the site’s automotive heritage with car-inspired graphics and a visual system informed by the layout and symbols found on car window safety information. This language guided printed assets, including menus and signage, to create coherence across touchpoints. For the brand mark, Plusminus Studio pursued a bold, emblematic feel reminiscent of classic automotive badges, selecting a horse as a symbol of speed and power. The result is a distinctive identity that fuses food culture with motor history, delivering a memorable mark and functional applications.