Plusminus

Plusminus is a Berlin-based design and branding studio that works at the edge of culture and commerce, a creative consultancy and visual playground in equal measure. From fintech names like Billie and Klarna to luxury houses Montblanc and Marc O’Polo, from music innovators Jessy Lanza, Heavee and Foodman to lifestyle and festival projects such as Longevity Festival, the studio moves fluidly across sectors without losing its sharp point of view. They build identities that live in the real world: principled systems with room to move, strong typography, confident color, and motion that carries the story. Recent collaborations span CHEEX, Co:aya, Konchū and Lucide, each treated with the same blend of strategic thinking and hands-on experimentation that defines their process. What sets Plusminus apart is a Berlin-born restlessness—ideas tested quickly, crafted precisely, and delivered with an honesty that lets brands stand up on their own. The result is work that is recognizable, usable, and built to scale, without ever feeling generic.

https://plusminus.studio