Daily Updates: Dec 23
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Dec 23.
Brand Strategy And Interface Design For Moneda
Pony partnered with Moneda to shape a neo finance proposition built on self-custody, stablecoins, and intelligent automation. Pony developed the brand strategy and tone of voice, then delivered a cohesive visual identity with logo, illustration system, and collateral. The team designed interfaces across websites, native and web apps, and broader digital products, and produced marketing assets spanning socials, decks, and campaigns. Pony also provided ongoing creative and strategic support for marketing, content, and web to maintain consistency across touchpoints. The work positions Moneda with a clear, scalable brand and product presence tailored to the agentic era of finance.
Brand Refresh For A Mobile Brand In Emerging Markets
Pony refreshed INOI’s mobile brand to feel more human, joyful, and connected in emerging markets. Retaining the recognizable logo and signature purple, Pony amplified contrast, saturation, and scale to create a bolder, more confident presence. Clean product renders sit with vibrant color fields, human photography, and playful motion-led compositions, bringing energy and warmth to every touchpoint. The work spanned brand strategy, tone of voice, visual identity, illustrations, and collateral, and extended into interfaces for websites, socials, decks, campaigns, and native and web apps, with ongoing creative and strategic support.
Custom Typeface For Brands Seeking Warmth And Nostalgia
Bonté is a modern custom typeface named after the French word for goodness, warmth, and generosity. The design features fanciful flourishes and swashes, with a distinct flow from thick to tapered strokes and a slight incline that suggests movement. Each letterform emphasizes expressive curves to evoke nostalgia and a human touch, recalling an era when everyday handwriting was a work of art. Intended for display use across brand communications, packaging, and headlines, the typeface helps brands capture warmth, nostalgia, and humanness while maintaining clarity and impact.
Brand Identity And Positioning For A British Furniture Brand
Otherway partnered with Loaf to redefine comfort and scale a beloved British furniture brand across channels. The studio refined brand positioning and tone of voice, establishing a clear, premium rationale that puts comfort at the core. Otherway evolved the cursive logo for digital clarity, refreshed the colour palette to hero the signature Loaf blue, and built a tactile, craft-led design system. Art direction celebrates inviting product forms and details, creating warmth and consistency across digital, showrooms, OOH, print, and packaging. The system provides flexible tools for omni-channel retail while protecting the brand’s wit and humanity. An in-depth brand book brings the strategy and expression together, guiding rollout and future growth.
Fw25 26 Visionary by Bureau Borsche
Editorial Redesign For Numéro Berlin
Bureau Borsche redesigned Numéro Berlin’s Visionary issue for Autumn/Winter 2026, updating the magazine’s presentation to align with its role as a platform for Germany’s new generation shaping art, culture, and fashion. The engagement centered on a refreshed editorial approach for the issue, reflecting the “Visionary” theme and contemporary fashion culture. The work is positioned within the FW25/26 season context noted by the studio, underscoring a forward-looking take on magazine storytelling while respecting the publication’s established voice.