Type Of Feeling
Type Of Feeling is a New York, United States studio shaping brands through strong typographic thinking and precise visual systems. Working closely with founders, in‑house teams, and creative partners, the studio builds identities that read with the ease of editorial design and move with the polish of product UI. Recent collaborations span Rauha and Satori, alongside the studio’s own evolving identity, using custom lettering, restrained color, and motion to carry ideas consistently from wordmark to website to wayfinding. Projects often begin with language, then unfold into grids, gestures, and guidelines that give teams tools, not just logos. Small by design, Type Of Feeling stays hands‑on from strategy to final files, stress‑testing work in real contexts and shipping assets that are as exacting under the hood as they are on the surface. The result is branding that’s clear, durable, and quietly distinctive—built to scale without losing edge.
https://typeoffeeling.com
New York, United States
12 Cases
