Daily Updates: Dec 8
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Dec 8.
Snohetta Unveils New Canada Goose Flagship In Milan by Snøhetta
Retail Flagship Design For Canada Goose
Snøhetta designed Canada Goose’s Milan flagship as an immersive retail environment that balances protection and performance with comfort, craft, and community. Located on Corso Giacomo Matteotti in the Quadrilatero della Moda, the project preserves the historic facade while transforming the interior into a contemporary spatial narrative. Tactile materials—Ceppo di Gré terrazzo, walnut, and aluminum—reference Milanese culture, with a curved counter and Kartell stools evoking espresso bar heritage. Key features include the Vault, a private wardrobe-like space for styling, and the Legacy Wall, a printed metal cartographic installation focused on the Italian Alps. Tunable, dimmable lighting and vaulted ceilings shape atmosphere and rhythm. A modular global fixture system emphasizes longevity and local fabrication within 10 miles, reducing impact while ensuring consistency across markets and marking an evolution in the brand’s retail journey.
Messaging Concept For A Music Company
Ozon Studio collaborated with Torso Electronics to articulate a clear, present‑tense message anchored by the line “Experience music in the now.” The work centers the brand on immediacy and live expression, using concise language to emphasize being in the moment with sound. Ozon Studio shaped the tone and messaging to align communications around this idea, creating a focused narrative that is easy to activate across touchpoints. The result positions Torso Electronics with a memorable statement that captures its ethos and invites audiences to engage with music as it happens.
Visual Identity System For A Pan-european Fashion Retailer
Zalando was evolving from an e-commerce pioneer into a pan-European fashion retailer and needed an identity that could move the brand from transactions to inspiration. Kurppa Hosk developed a flexible visual system anchored by an extensive typeface superfamily, a refined color palette led by a more vibrant orange, and striking logotypes pairing a re-energized brand mark with a new wordmark. The system enables distinct expressions across propositions and activations while maintaining clarity and recognition, scaling seamlessly across 25 countries. By balancing flexibility with consistency, the identity supports personalized storytelling and empowers customers to express their individual style. The result positions Zalando as an inspiring destination for fashion—capable of acting as the star or the stage for global brands, local heroes, and beauty specialists.
Erdem Identity by A Practice for Everyday Life
Brand Identity And Packaging For Erdem
A Practice for Everyday Life created a new brand identity and packaging to mark 20 years of the fashion house Erdem. The identity draws on Erdem Moralıoğlu’s literary and artistic interests and the brand’s duality of beauty and subversion. A bespoke wordmark features sharp wide serifs and low-contrast strokes, with calligraphic idiosyncrasies influenced by typographer Elizabeth Friedlander’s restrained approach. A singular, bold color strategy references classical interiors and Moralıoğlu’s personal book collection, echoing the language of archival and conservation materials across applications. Garments are wrapped in glassine paper printed with a self-portrait by Ilse Bing, positioning her as both photographer and muse. Packaging elements also include quotations by Emily Dickinson, reflecting Erdem’s layering of historic and contemporary inspirations.
Sketching With Stickers by Pentagram
Exhibition And Generative Tool For A Paper Tools Studio
Pentagram collaborated with Pith on Sketching with Stickers, an exhibition at the Design Museum for London Design Festival 2025. Led by partner Marina Willer, the team customised 50 one-of-a-kind Pith sketchbooks with fluoro sticker compositions, celebrating colour and diversity and offering a tactile counterpoint to the digital world. Pentagram designed the exhibition and its marketing, and created a browser-based generative tool that lets people make patterns inspired by the analogue works. In the museum’s playground area, visitors of all ages built their own sticker compositions, extending the show’s participatory spirit. After the exhibition, the collection was sold via Pith’s website, with proceeds supporting Choose Love’s humanitarian work with women and children in war zones.
Gallipoli Medical Research by Big Fish
Brand Identity For A Medical Research Institute
Bigfish developed a brand identity for Gallipoli Medical Research that positions the institute as world-class while honoring its veteran roots. The visual language centers on bringing things into focus, using circular forms that reference a microscope and a halo symbol suggesting the sun, new beginnings, and life. A distinctly Queensland color palette adds warmth and place, complemented by welcoming, professional photography. The system balances scientific innovation with approachability so the organisation resonates with veterans, families, the wider community, and the medical research sector. Deliverables included visual identity, brand strategy, motion graphics, photography, and graphic design, creating a coherent, human brand that supports translating biopsychosocial research into an accessible presence.