A Practice for Everyday Life is a London, United Kingdom studio shaping creative direction, design and type since 2003. Known for typographic rigor and an editorial eye, they build identities, books and campaigns that stand up in the real world and stand the test of time. Their work moves confidently between art, culture and commerce, collaborating with artists and galleries such as Ai Weiwei, Allora & Calzadilla, Alison Jacques Gallery, Afterall and Ancient & Modern, and partnering with brands including Aesop, And So To Bed, All Greens and the American Hardwood Export Council. From AJ Magazine to A Singular Form, they bring the same care to a single publication as to a cross-channel system, often crafting custom type and detailed guidelines that give clients tools, not just looks. Based in London yet working internationally, A Practice for Everyday Life is distinctive for its quiet authority, calibrated use of typography and image, and a habit of long-term relationships where considered design becomes part of everyday practice.