Daily Updates: Nov 5
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Nov 5.
Motion Design Film For The Nature Conservancy
Illo crafted a motion design film for The Nature Conservancy to introduce the organization’s mission and global impact. Intended for events and social media, the brand-level piece positions the nonprofit as a leading voice in conservation, innovation, and environmental awareness. The film, narrated by Kate Walsh, employs a palette drawn from the nonprofit’s signature deep greens, warm neutrals, and ocean blues. Painterly strokes, organic gradients, and smooth transitions add tactile warmth, while minimal typography supports the message. Characters remain simple yet expressive, with silhouettes that become textured masks, merging figures with landscapes and footage. A companion film, Forces of Nature, narrated by Amanda Gorman, celebrates women driving climate action. A special cut was showcased on giant screens in Seoul during Afterglow Seoul, an exhibition by Innovation Art that transforms commercial spaces into open-air galleries.
Canada Goose Paris by Snøhetta
Global Retail Concept For An Outerwear Brand
Snøhetta developed its first comprehensive global store concept for Canada Goose, establishing guidelines for interiors, product fixtures, in-store graphics, and visual merchandising. Framed by the “boundless” concept, the approach evokes adventure and protection while creating comfort and community. The Paris flagship features aluminum cladding referencing shipping containers with mica speckles like sun on snow, a French oak foyer, and a stone-work fireplace by Michael Belmore. The store integrates Inuit references, including Project Atigi’s amauti and a large plaster mural inspired by Ningiukulu Teevee. A printed-metal Legacy Wall uses cartographic graphics, continuing up a stair with Alexa Kumiko Hatanaka’s Nuna/Land. Dimmable, tunable lighting, vaulted ceilings, and flexible fixtures create a cocoon-like environment. Durable aluminum components, minimalist forms, and locally grounded materials enable longevity, reuse, and adaptability across boutiques and flagships.
Brand Strategy, Naming, And Identity For A Personal Mobility Company
Studio Oker developed Strutt’s brand strategy, naming, and identity to support a smarter, safer approach to personal mobility. The work translates Strutt’s proprietary evSense technology—sensors, algorithms, and smart hardware—into a clear and emotionally resonant visual language. A symbol inspired by assistive continuity communicates guidance and independence, while the EK Modena typeface balances human warmth with technological precision. A flexible TT grid system, derived from the double “t,” structures layouts, and a color palette informed by Strutt’s data visualization ranges from bright yellow to soft, desaturated tones. The system scales across digital and physical touchpoints, culminating in a CES exhibition booth with clear structure, soft colors, and focused lighting to spotlight products and features.
Mediterranea Design by Lettera7
Brand Identity And Digital System For A Materials-led Design Studio
LETTERA7 developed a brand identity, strategy, digital system, and tone of voice for Mediterranea Design, a studio that crafts architectural interfaces at the meeting point of material and function. The concept “intelligenza della materia” guides a process-centered art direction that highlights material in its becoming—layered, sensual, imperfect—where form is the outcome of dialogue between craft and generative technology. Typography is solid and accessible, moving fluidly across grids to emphasize internal balance. A neutral color system lets real contexts, material, and light emerge. The logo translates continuity and transformation, framing construction as what remains and expressing process rather than form. The language is clear, measured, and readable, aligning with the manufacturing and industrial technology sector.
Fish Fight by Chong
Brand Identity And Packaging For A Party Game By Mcmiller
Studio Chong created the full brand identity for McMiller’s Fish Fight, a sea‑riously fun party game. The studio developed a cohesive visual system centered on custom fish character illustrations, extending across core packaging and adult expansion cards. Every touchpoint was crafted to feel playful and splashy while remaining clear on shelf and at the table. The work unified the game’s personality with memorable artwork and structured information design, delivering a complete kit that supports product differentiation, retail appeal, and replayable fun.