Chong is a London, United Kingdom design and branding studio building characterful identities for brands that want to be remembered. From global spirits to curious newcomers, they move comfortably between sectors: mixing the craft of packaging for Chivas Regal, Havana Club and Gerry’s Hard Seltzer with fast-moving work for tech like Cusp.ai, and purposeful initiatives such as Adam Gomes Foundation and Ethics & Antics. Along the way they’ve helped launch and relaunch names including Brewser Beer, Berri, Blue Bird Mutual, Dirty Birdy and Fledge, shaping everything from marks and type to tone, motion and rollout. The studio’s hallmark is a sharp, idea-led simplicity delivered with wit—bold typography, honest materials, and details that stick—backed by tight production and an editor’s instinct for what to keep and what to cut. Chong collaborates closely with founders and teams, working quickly without losing precision, and leaves clients with identities that earn their place in the world and stand up in the wild, not just in decks.