XK

XK is a London, United Kingdom design and motion studio that treats every brief like a live experiment. From early prototypes to custom tools built in-house, their process is grounded in research and development, with craft and speed sitting side by side. The studio moves comfortably between culture, technology, luxury, and everyday products—shaping identities, systems, and moving images for clients including Apple, Google DeepMind, Hermès, Issey Miyake, Hublot, Huawei, Biotherm, Durex, 0% Food, and Kulturhuset Stockholm. Work often begins in code or in the camera, then finds its way into bold typographic languages, responsive motion, and tactile details that hold up in the wild. XK thrives on close collaboration, slotting into product teams as easily as they do curatorial spaces, and building brand behavior that feels alive across screens and environments. What sets them apart is a restless curiosity: they publish tests, iterate in public, and let the best ideas rise from the lab to the launch—keeping the work fresh, precise, and unmistakably theirs.

https://xk.studio