Werklig

Werklig is a Helsinki-based strategic branding agency founded in 2008 by Janne and Anssi. The studio combines brand strategy, design, and storytelling to help organizations define their truth and build lasting brand value. Known for its human-centered approach and aesthetic precision, Werklig has crafted distinctive identities for clients such as Amos Rex, Kyrö Distillery, and the City of Helsinki. With over 500 projects completed, the team’s multidisciplinary expertise spans destination, cultural, and sustainability branding. Werklig’s work has earned wide recognition for its clarity, emotional depth, and strategic impact.

https://werklig.com

Helsinki and

41 Cases

• 65 Oats
• Brand Strategy And Identity For A Gluten-free Oat Mill
• Heritage, Nature, Packaging, Quality

• Aalto University
• Stationary Design For Aalto University
• Collateral, Communication, Packaging, Publication

• Altai
• Visual Identity For A Unique Glass Series
• Craftsmanship, Marketing, Typeface, Typography, Versatility

• Chjoko
• Identity Design For An Artisanal Chocolate Shop
• Chocolate, Package, Store

• Compensate
• Brand Strategy And Identity For A Non-profit Foundation
• Climate, Direction, Foundation, Product

• Design Forum Finland
• Publication Design For An International Review Of Contemporary Finnish Design
• Interface, Product, Publication, Trend, Yearbook

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