Thonik

Thonik is an Amsterdam, The Netherlands–based studio that moves comfortably between politics, culture, and business, pairing adventurous ideas with pragmatic resolutions. From identity systems that energize public life to retail campaigns with bite, their work has shaped projects for BlueCity, Depot Boijmans Van Beuningen, Dutch Design Week, Fila, Fondation Cartier, Gemeente Amsterdam, Holland Festival, Hyundai Department Store and Hyundai Premium Outlets, KRO-NCRV, LUX Nijmegen, and Lekker. Collaboration sits at the heart of the practice, with long-term partnerships across civic institutions and cultural powerhouses giving their projects real-world traction and staying power. Thonik’s signature lies in a crisp, graphic language—bold typography, exacting grids, and a fearless use of color—deployed with the restraint needed to perform in complex environments. The studio thrives on constraints, turning them into clear narratives that work on a poster, a building, or a screen just as well as on a ticket stub. Based in Amsterdam and active internationally, Thonik brings Dutch rigor and playfulness to every brief, and delivers work that stands up in public.

https://thonik.nl