TRiC
TRiC is a Melbourne, Australia studio shaping brands with thoughtful identity, type-led systems and work that lives as well in print as it does on screen. From independent fashion labels to hospitality, retail and culture, they build long-term relationships and make the details count. Recent collaborations span CROP, MAN–TLE, Manifold, Neptune’s Grotto, OK Motels, Olivia Bond and P.Johnson—projects that move between naming, identity, packaging, campaigns and web, always anchored by strong typography, careful art direction and a feel for materials. TRiC’s process is straightforward and hands-on: listen, prototype, refine, then push until the mark, the message and the experience feel inevitable. They have a knack for restraint that reads as confidence, paired with imagery and writing that give brands character without noise. Based in Melbourne’s creative community yet working widely, the studio is known for clear thinking, precise execution and the kind of craft that stands up in the real world—shopfronts, swing tags, menus, posters, product—where a brand has to earn attention, not demand
https://tric.studio
Melbourne, Australia
48 Cases
- Crop
- Brand Strategy For A Melbourne Salad Bar
