SDL is a Stockholm, Sweden studio that builds identities and brand systems with disarming simplicity and lasting impact. From global names to ambitious challengers, they partner with clients who value clarity of thought and rigorous craft—among them Absolut Vodka, Adidas, Air Baltic, Atrium Ljungberg, Askul, Alight, and Bella Sky. Their work moves easily between sectors: aviation and hospitality, fashion and consumer goods, retail and real