Primary

Primary is a Brooklyn, New York, United States studio built for momentum: a brand sprint agency that crafts launch-ready identities in just two weeks. Tight, focused, and collaborative, their process favors working sessions over presentations and real decisions over endless rounds, so new brands hit the market with confidence and cohesion. Primary partners with ambitious teams across software and contemporary services, with recent work for Alan, Craft, Frame, Gist, Heron, Incentiv, Longe, Loti, Lovable, Paper, Rebel, and SliceSpace. Each sprint is a contained chapter—naming and visual systems defined, typography and color locked, motion and guidelines dialed—so founders and product teams can move fast without compromising craft. The studio’s edge is its discipline: a clear cadence, senior attention from day one, and a knack for building identities that feel inevitable the moment they launch. No bloat, no drift—just a focused run-up to a brand that’s ready to ship, scale, and be understood from the first click.

https://primary.studio