Polar is a São Paulo studio and shop shaping identities for people, brands, and spaces. From hospitality counters to sports arenas and digital platforms, they build work that lives in the everyday and holds up under real use. Their roster ranges from Esporte Clube Pinheiros and Mitsubishi Electric Trane to Holistix, Kiro Switchel, Dotz, Lello, Ace, Barn, Calendar, Ltda., Mapfry, and chef Gui Poulain, spanning sport, wellness, food and drink, retail, technology, and property. The shop sits alongside the practice as a lab and storefront, where ideas are tested, produced, and put into circulation with the same care