Phoney Club

Founded in 2013 and based in Rotterdam, THE PHONEY CLUB is an independent creative studio redefining how brands express themselves. Led by founders Chiara Paludanus and Michèle van den Munckhoff, the studio blends art direction, strategy, and design to craft distinctive brand worlds that challenge convention. Their multidisciplinary work spans brand identity, web design, motion, copywriting, and illustration. Collaborating with forward-thinking clients such as Rituals Cosmetics, FEST Amsterdam, and De Zalmhaven, THE PHONEY CLUB continues to explore new aesthetic dimensions through experimentation, character, and technology-driven creativity.

https://thephoneyclub.com

Rotterdam

26 Cases

• Ajen
• Brand Development For A Sustainable Product Line
• E-commerce, Nature, Packaging, Routine, Sustainability

• Amvest
• Brand Positioning And Visual Identity For A New Creative District
• Community, Growth, Heritage

• Amvest
• Branding For A Bold Real Estate Project
• History, Luxury, Project

• Amvest
• Branding For A New Progressive Area In Amsterdam Zuidoost
• Community, Essence, Illustration, Transformation

• Avenue Concordia Amvest
• Brand Identity And Campaigns For A Luxury Residential Skyscraper
• Architecture, Book, Luxury, Tool

• Cîme Skincare
• Project Announcement For Cîme Skincare
• Beauty, Cosmetic, Grooming, Retail, Skincare, Wellness

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