Otherwise

Otherwise is a Calgary, Canada design and branding studio shaping identities that earn their place in the everyday. From beloved institutions like CHARCUT and Connie & John’s Pizza to newcomers such as Kama and Little Larch, the studio moves easily between hospitality, consumer goods, and real estate, helping Calgary businesses and national upstarts look and feel ready for the spotlight. Recent work spans the Laskin Hotel and Crescent Realty Group to digital-first teams like NationKit and Go Simplified, with collaborations that include Cathryn Royer Design and Letty. What sets Otherwise apart is a grounded, maker’s approach: close partnerships, sharp typography, thoughtful naming, and systems that work in a dining room, on a shelf, and across a feed without losing their character. The studio builds from research and immersion, then refines until the details hold together—menus that read cleanly at midnight rush, packaging that stacks smartly, marks that carry weight on a door. It’s practical craft with a Calgary backbone, built to last and built to be used.

https://otherwisebrands.com