Order Design is a Brooklyn studio led by Jesse Reed and Hamish Smyth, former Pentagram designers who believe in making identity systems that earn their place. Founded to do everything for a reason—never for decoration—they build brands that work hard in the real world, from motion and packaging to digital and environmental. Their roster spans film and entertainment with A24 and Apple, architecture and design with Architizer and Chermayeff & Geismar & Haviv, technology and culture with Autumn and Breaker, nonprofits like Climate Imperative, and legacy manufacturers such as Chatham Manufacturing Company, alongside collaborations with Anicorn and projects for Coca‑Cola. Reed and Smyth bring method, typographic rigor, and production savvy to every assignment, pairing reductive thinking with practical craft so that marks, systems, and guidelines scale cleanly and stay useful long after launch. The result is identity work that is clear