Nihilo

Nihilo is a Columbus, United States studio shaping the boldest brands and campaigns for beverage, alcohol, and consumer products. From naming to packaging to launch, they build identities that jump off the shelf and live loudly online, turning curiosity into conversation and conversation into sales. Their work ranges from the crisp restraint of Corr to the sun‑warmed swagger of Casa Malka Tequila and the playful fizz of Giggly, with equally confident turns for Esther Rum, All Purpose Flower, Decibel, Nooish, Ohmek, Olami, Trapeze, and Trullion. What sets Nihilo apart is a maker’s focus: small, senior teams, sleeves rolled up, testing ideas in the wild and refining until the story sticks. They pair tactile craft—type, color, materials, motion—with sharp campaign thinking so a bottle, a post, and a billboard feel like the same voice speaking at different volumes. Based in the Midwest and working nationwide, they measure success in products people pick up, share, and come back for, building brands that become part of the weekly shop and the weekend ritual.

https://nihilo.agency