Moniker is a San Francisco, United States design and branding studio led by founder Brent Couchman, a designer known for smart, system‑minded identities with a confident graphic punch. From emerging ventures to household names, the team builds brands that work as hard on a pitch deck as they do on a billboard, shaping distinctive visual languages that scale across products, campaigns, and environments. Their roster spans tech and healthcare to food and finance, with engagements for Coinbase, Facebook, Oculus, One Medical, Minute Maid, Designer Fund, Better Place Forests, Haus, Delve, Smoke & Mirrors, and Woods Brewery. Moniker’s hallmark is rigorous reduction paired with expressive moments—logos that earn their keep, type that carries tone, and illustration systems that