Love + Money is a Sydney, Australia studio that lives up to its name by pairing sharp commercial instinct with work people actually want to spend time with. “Not what you think it is” sits above the door and inside the process: they shift between brand systems, campaigns, and digital experiences with the same ease they bring to naming or packaging. Their collaborations range wide—Polaroid, OTTO, Karst, Fluff, Loungeface, Skinvolve, DIRTT, Denada, Euphemia, Telepathic Instruments, Altr—spanning skincare and cosmetics, food and drink, tech, materials, and culture. What sets