Kind is an independent branding and visual communication studio in London, United Kingdom, shaping identities and systems for organisations that live in culture, education, sustainability and sport. From partnering with Central Saint Martins and IFFTI to ongoing work with the Centre for Sustainable Fashion and Aklimate, the studio moves comfortably between academic rigour and real‑world impact. Arts and publishing clients like Corvi‑Mora, Collective Act and DUST sit alongside community venues such as Ealing Project and Electric, while collaborations with D&AD, Dulwich Hamlet FC and FC Como Women show a feel for both the creative industry and the energy of the terraces. Kind’s work is defined by precise typography, considered art direction and adaptable design languages that hold up in print, digital and the built environment. Independent in spirit and tight in execution, they favour close collaboration with clients and teams, building identities that behave as well as they look. Rooted in London but working internationally, Kind brings focus and craft to every brief,