Hyperfocus

Hyperfocus is an international design studio based in Hamburg, Germany, working where brand and product meet. We shape digital-first brands that feel effortless in motion and on screen, then build the interfaces and systems that carry them into everyday use. Our team partners with start-ups and established companies alike—from Deutsche Bahn and Heimplanet to JUCR, Cellect Energy, DAYY, Beyond One, 86 Tales, and ORB—often alongside product leads and founders to bring ideas to market with pace and precision. The process is hands-on: strategy becomes a visual language, a prototype becomes a product, and every detail earns its place, from the first logo grid to the last microinteraction. What sets Hyperfocus apart is the way identity and experience are designed together, so a brand’s promise isn’t just announced, it’s lived in the product. Whether launching something new or refreshing what’s already loved, we build work that people notice, keep, and return to—

https://hyperfocus.cc