Gretel is an independent branding, strategy, and design studio in Brooklyn, United States, known for building identities that move as well as they speak. From media to culture, finance to health, the team shapes systems that perform on-air, online, and in product. Their roster spans 21st Century Fox, CBS, Channel 5, and the Critics’ Choice Movie Awards, alongside Aesop, ChowNow, Citi, GoodRx, Crystal Bridges Museum of American Art, Collective, Centric, and Bed-Stuy Gateway BID.