Gretel
Gretel is an independent branding, strategy, and design studio based in Brooklyn, New York. Known for creating clarity of purpose and communication, Gretel combines strategic insight with striking design to build meaningful brand systems. Led by founder Greg Hahn, the studio partners with global and cultural leaders including The New York Times, Philadelphia Museum of Art, and Hija de Sanchez. Gretel’s multidisciplinary team crafts identities, campaigns, and experiences that define modern brands through precision, storytelling, and visual intelligence.
- 21st Century Fox
- Global Branding For A Prominent Media And Entertainment Company
- Aesop
- A Literary Journal Design For An Innovative Skincare Brand
- Bed-stuy Gateway Bid
- Visual Identity For A Holiday Market In Brooklyn
- Cbs
- Brand Identity Evolution For A Global Media Company



