Forsman & Bodenfors grew out of Gothenburg, Sweden, where creatives Pål Forsman and Sven-Olof Bodenfors set up a small, independent shop in 1986 and built it into a studio known for work that travels far beyond its hometown. From premium spirits and sportswear to tech, finance, and nonprofits, they partner with brands like Aberlour, Airbnb, Allianz