Family Office

Family Office is a New York design and branding studio founded by Diego Segura, a designer and writer who treats language and interface with the same discipline as identity. The team builds brand systems, crafts clean, durable user interfaces, and writes the essays, manifestos, and strategies that help companies say exactly who they are. Their work spans internet infrastructure and fintech to consumer staples and culture, partnering with clients like Cloudflare, Bonside, Devotion, Lore, Lockchain, the Sei Development Foundation, and even L’eggs/Leggs—proof that rigor travels well between categories. Projects are founder-led and hands-on, with design and editorial thinking developed in one room, then carried through from first idea to final rollout. Whether shaping a token foundation’s public face or refining a heritage brand’s voice, Family Office is known for sharp typography, straightforward digital

https://familyoffice.is