Estudio Cru is a Rio de Janeiro design and branding studio shaping thoughtful identities and stories since 2014. Rooted in the city’s cultural mix, the team moves easily between contemporary brands and institutions, building work that feels grounded, precise, and alive. Cru’s collaborations span magazines, cultural spaces, and emerging businesses—among them Amarello, Amazonika Mundi, Arara, Artepensamento, Ateliês do Rio, Camolese, Casa Daros, Escola do Olhar, GNT, Instituto Moreira Salles, Legiti, and Mais Performance—often bridging editorial craft with clear brand systems. Projects unfold through close partnerships with clients, steady research, and a focus on typography and image-making that carries the warmth of Brazil without leaning on clichés. From a new identity for a café or gallery to a publication for a museum program, the studio brings the same care to structure, rhythm, and detail, making work built to last. Based in Rio, Estudio Cru operates with a calm confidence: a small team, an open table, and an instinct for distilling what matters into design that stands up