DMCG is a New York, United States studio led by David McGillivray, a Creative Director with over 15 years shaping brands through strategic design. From early positioning to identity systems, packaging, and digital touchpoints, the studio builds work that carries from a product shelf to a funding deck to a launch day. Their clients span wellness, consumer goods, finance, fashion, and tech—among them Afina, Americana, Clever, Infinite Machine, Momentous, Offhours, Petal, The Nue Co, Tolan, and Usual—each project tuned to the realities of the market and the personality of the team behind it. McGillivray keeps the practice intentionally focused and hands-on, collaborating directly with founders and product leads to make fast, confident