DAD is a Portland, United States studio shaping brands with the care of a craft shop and the reach of a modern practice. From streaming giants to civic institutions, they build identities and systems that work hard in the real world—on screens, in public spaces, and across organizations. Their roster spans Netflix and Crowdstreet to Oregon Health & Science University, Oregon Metro, and the Oregon Zoo, alongside mission-driven partners like NoVo Foundation and Count Us In, and category originals such as Fortunato Mezcal, Ruby, Borka, Shapiro Didway, and Med Tech Solutions. DAD thrives on complex briefs and mixed audiences, translating stakeholder needs into clear structures, strong typography, and distinctive visual languages that teams can actually use. Collaboration sits at the center: they move fast with startups, go deep with nonprofits, and navigate scale with universities and city agencies. What sets DAD apart is a grounded, Portland-born sensibility—direct, iterative, and hands-on—paired with the discipline to ship work that endures long after launch.