Cru

Cru is an independent brand consultancy working between Berlin and Munich, helping forward‑thinking companies turn ambitious ideas into identities that move markets and teams. The studio partners with fast‑growing tech, finance, and public‑innovation players—Flatex, Merantix and Merantix AG, LEAD Machine Learning and LEAD Mindsets & Capabilities, G2K, GovTech Campus Deutschland, Humboldt‑Innovation, Nelly Solutions, Symbioworld, Madame Moneypenny, and Mondo—building systems that scale without losing character. Cru is unflinching about what matters and generous in how it’s made: serious in impact, fun to work with. From naming and strategy to design rollouts, they embed with founders and operators, stress‑testing ideas in real product, policy, and go‑to‑market contexts. The result is work that reads clearly on a pitch deck, holds up in enterprise software, and still feels alive

Website https://madebycru.com

LocationBerlin, Germany; Munich, Germany

Cases 44 Cases

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Allsides - Cru design work cover image
Allsides - Cru design work cover image