BAS ID

BAS ID is a Stockholm, Sweden brand acceleration studio that brings strategy, design and architecture under one roof to build distinctive brands and memorable spaces. From identity systems and packaging to flagship interiors and signage, the team moves comfortably between digital and physical touchpoints, helping companies turn complex challenges into decisive moves in the market. BAS ID partners with leaders in retail, FMCG, fitness, property and tech, with clients including AMF Fastigheter, Alcro, Clas Ohlson, Exopen, Fitness24Seven, Garant and Garant Packaging, H&M, Hemfrid, Ikea and Ikea Food, and Invita. Notable collaborations span everything from everyday consumer ranges to large‑scale retail environments, where a clear narrative, honest materials and purposeful details drive real results. What sets BAS ID apart is the way architecture and brand design inform each other—identity isn’t just printed or posted, it’s

https://basid.se