87

87 is a Chicago-based branding studio built on storytelling, strategy, and design that moves businesses forward. From neighborhood cafés to iconic names, the team partners with organizations that want work with character and momentum—think DeLorean Motor Company, Camping World, Aloha Poke Co., and 826CHI, alongside emerging ventures like 18Coffees, Bar Chido, and Boundaries Coffee. Whether shaping a new name, building an identity, or orchestrating a launch, 87 threads narrative and utility so brands feel sharp, useful, and unmistakably theirs. The studio’s Chicago roots inform a practical, collaborative approach: hands-on, curious, and unafraid to roll up sleeves with founders, marketers, and

https://madebyeightyseven.com