25AH
25AH is a Stockholm, Sweden design studio that builds brands with commercial strategy as the anchor and expressive, unconventional design as the outcome. From neighborhood cafés to landmark hotels, their work moves comfortably across hospitality, dining, retail, spirits, and fashion. You can spot their hand at Haymarket by Scandic and Hotel Frantz, the artisan confidence of Fabrique, the refined edge of Flattered, and the personality-forward identities for All I Am, Almqvist Destilleri, Ciccio’s, Djurgårdsbrunn, Gioia, Italiano, Löie, and Guilty Pleasure Café. 25AH starts by understanding what needs to sell, serve, and scale, then turns that insight into memorable names, identities, packaging, environments, and digital touchpoints that feel inevitable once you see them. They thrive in collaboration—working closely with founders, chefs, hoteliers, and retailers to shape brands that live well in the real world. Distinctive for their mix of discipline and charm, they keep the strategy tight and the expression free, delivering work that invites people in and gives businesses an edge without ever losing the human touch.
https://25ah.se
Stockholm, Sweden
25 Cases
- Ahlens Hem
- Developed A New Concept For In-store Communication For A Swedish Department Store
- All I Am
- Developed Contemporary Packaging For An Online Beauty Brand
- Almqvist Destilleri
- Developed A Graphic Identity For A Quality Distillery
- Ciccios
- Developed A Restaurant Concept For An Italian Dining Experience
- Djurgardsbrunn
- Visual Identity Development For A Historic Restaurant
- Fabrique
- Updated Brand Identity For A Bakery Chain
