Daily Updates: Jan 8
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Jan 8.
National Building Museum by Pentagram
Visual Identity For The National Building Museum
Pentagram developed a comprehensive visual identity for the National Building Museum, expressing its mission to inspire curiosity about the world we design and build. The system centers on an architectural wordmark whose condensed, vertical letterforms reflect the geometry and scale of the historic Pension Building, complemented by an elegant serif that echoes exterior details and the capitals of the Great Hall’s columns. A refined palette, led by a rich red drawn from the building’s brick, unifies applications across print, digital, environmental, and social platforms. Built from clear foundational elements—wordmark, typography, color, graphic forms, and imagery—the identity improves legibility, organizes information with clarity, and elevates exhibitions, programs, and events. Collaborating closely with museum leadership, Pentagram positioned the institution confidently among leading cultural organizations in Washington, DC and beyond.
Brand Identity, Verbal Identity, And Digital Design For A Health-focused Meal Kit Brand
Mother Design refreshed Mindful Chef’s brand to match the quality of its chef-led meal kits. Guided by the platform “Yes, Mindful Chef,” the work elevates home cooks to chefs and puts joy, warmth and craft at the center. The team delivered brand and verbal identity, digital design, and art direction with photography that spotlights provenance—natural-light images of ingredients, cooking moments and plated dishes. Motion references the delivery box and simple steps to great cuisine. A rich, food-led color palette and sculptural graphic textures treat ingredients as artistic forms. A new tone of voice bridges Mindful Chef’s chefs and customers, positioning the home cook as the protagonist. Two typefaces—Bourrasque and Ostia Antica—pair like head and sous chef, with cookbook-inspired layouts framed by the three Ps: Product, Process and Plate.
A Fully Cg Launch Film For Vodafone
Found created an energetic, fully CG film to launch Vodafone’s new home entertainment hub, TV Play. The studio crafted photoreal product renders and a home environment alongside abstract sequences that represent speed, sound, and entertainment. The work centered on a 60‑second hero film, complemented by a suite of still images for use across multiple platforms as part of the launch campaign. The fast‑paced piece is designed to segue seamlessly between showcasing the product and its features and highlighting the breadth of entertainment available with TV Play.
Branding, Packaging, And Art Direction For A D2c Menswear Brand
Otherness created a launch-ready brand system for SES Menswear, a D2C label inspired by the Balearic Islands. Named after the Mallorcan article “ses,” the brand defines essentials as quiet luxury rather than basics. The work spanned visual identity, packaging, and art direction to capture Mediterranean lifestyle pleasures in a timeless, clean-lined yet textured aesthetic. Forms and materials evoke rugged mountains meeting turquoise seas, balancing relaxed ease for beachside reading with refinement for a sunset aperitivo. The cohesive system helps SES’s understated elegance and European craftsmanship travel from holiday haven to home doorstep, positioning the newcomer confidently within a crowded premium apparel market.