Daily Updates: Dec 18
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Dec 18.
Global Campaign Design For Ray-ban Meta
Studio Herrström served as campaign design partner to Alto to shape “You Ain’t Seen Nothin’ Yet” for Ray-Ban Meta during the peak retail season. Guided by research showing curiosity but unclear value around AI glasses, Studio Herrström translated strategy into a fashion-forward visual language that reframed the product from early-adopter tech to everyday cultural essential. The team developed art direction, campaign design, and animation that echoed high-end magazine editorials while foregrounding daily benefits and lifestyle. Cinematic assets featuring Doja Cat and Teyana Taylor fused fashion and technology, presenting the glasses as a natural extension of self. The campaign dominated digital channels, generated millions of organic views across films and social assets, and repositioned the wearable as a seamless part of contemporary culture.
Stabilo Holidays by KesselsKramer
Holiday Campaign For A Writing Instruments Brand
KesselsKramer developed “Add color to your holidays” for Stabilo, a campaign that champions creativity during time off. The concept encourages people to brighten their holidays with color—using pens and markers to sketch, write, and personalize moments. By focusing on a simple, memorable line, the work positions Stabilo as a playful companion that sparks imagination when routines pause. The message connects the brand’s vibrant range with the joy of making memories, turning everyday holiday scenes into something more expressive and personal through color.
Vasas Flora Och Fauna Berg I Dagen by Bedow
Record Sleeve And Digital Design For Vasas Flora Och Fauna
Bedow created the record sleeve, singles, and digital assets for Vasas flora och fauna’s album Berg i dagen. The title, an expression for when a small hillock peeks out from the ground, inspired a visual metaphor: a bald head where grey hairs subtly form the album name. The motif recurs in the inlay, while the back cover arranges track titles into features of a face, echoed again inside. The campaign extends to three singles, with the band’s name and song titles printed on hair care products, tying the concept to themes of aging and hair. Scope included art direction, packaging design, graphic design, and lettering.
Visual Identity For A Meat Brand
Pangmei developed an identity that draws from the jubilant language of tourist souvenir design to present a meat brand as authentic, joyful, and unapologetically alive. Elongated Chinese sans-serifs overlap with cursive English scripts, layered on red–blue gradients to create vibrant typographic contrast. Art direction references destination T-shirt prints and street souvenirs, evoking items that are worn, carried, and lived with. The system embraces a sun-kissed, extra aesthetic to capture energy and immediacy, translating vernacular cues into a cohesive visual world that feels familiar yet fresh across touchpoints.
Brand Strategy And Identity For Missing People’s Safecall Youth Service
Lippincott partnered with Missing People, the UK charity for missing children and adults, to create SafeCall, a youth-focused support service. Responding to over 70,000 young people reported missing annually, the project aimed to transform a helpline into a lifeline. Lippincott co-created the brand with the charity’s young advisory team to ensure authenticity and relevance. Deliverables included brand strategy, brand architecture, brand voice, naming, and a visual system centered on trust and approachability. The SafeCall name and logo signal a two-way conversation, while flexible photography and graphics keep communications current for under 25s. SafeCall debuted in November 2025 through a fundraising partnership with The Independent, with a public launch planned for early 2026, empowering young people to take the first step toward safety.