Daily Updates: Dec 2
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Dec 2.
Product Benefit Motion Loops For Bensons For Beds
Found elevated Bensons for Beds’ in-house brand presentation with a suite of clear multi-shot motion loops that translate technical mattress benefits into playful, instantly understandable visuals. Designed to pair with detailed product specifications, the loops increase customer engagement while remaining product-agnostic for longevity across the range. Material and lighting cues from the recent rebrand ensure every asset sits within the brand world, with subtle nods like the iconic lowercase “b.” Each benefit—pocket springs, breathable fabrics, edge support, recycled materials, and memory foam—unfolds from macro close-ups to wide reveals, using snappy pacing and reduced setups to aid comprehension. Found’s research spanned textiles and comfort finishes, validating visuals from thread-level detail to the broad expanse of foam.
Design Project For Wednesday
This case page presents a project for Wednesday by Studio Nari, a London-based design and branding agency. The page provides minimal information, showing placeholder sections titled “The Task” and “The Outcome,” and credits junior designer Angel. Specific objectives, deliverables, and results are not described in the available content.
Creative Direction And Design For Hideout
Studio Nari partnered with Hideout on a creative direction and design engagement. Led by creative director Caterina Bianchini, alongside design director Chloe Legret and design lead Elliot McIntosh, the team defined the task, developed the idea, and delivered the outcome. Designer George Fletcher supported delivery. The case highlights Studio Nari’s boundary-pushing, human-centred approach, aligning concept and execution with Hideout’s needs despite limited public project details.
Visual Identity For Royal Enfield's Electric-mobility Brand
Pentagram created the visual identity for Flying Flea, Royal Enfield’s new electric-mobility brand inspired by the WWII lightweight motorcycle. The identity centers on a modular logo with three elements: a parachute motif referencing airborne deployment and “living lightly,” an FF monogram for dynamic compositions, and a roundel pairing the sub-brand with the Royal Enfield masterbrand. With Tom Baber, Pentagram developed a bespoke boxy grotesque typeface in bold and outline, featuring parachute and electric spark glyphs. A color palette of Teal, Electric Green and Eau de Nil bridges heritage and futurism. The system scales across bikes, badges, apps, garments and launch environments, delivering global appeal while capturing the excitement of a quiet, agile, retro-futuristic ride for city and countryside.
Naming, Brand Identity, And Art Direction For A Design-led Window Brand
Lettera7 partnered with Estra to reframe the window from a technical component to an aesthetic gesture. The studio defined the brand strategy and tone of voice, positioning the product as a perceptual threshold that shapes light, space, and atmosphere. The name “Estra” fuses finestra and estro to signal a shift from function to expression. Visual identity draws from light: a solid yet airy typographic system, an elegant neutral palette with bright accents, and a modular layout that expands and contracts like daylight. Art direction avoids product literalism, focusing instead on anticipation, revelation, and detail. Digital applications translate the rhythmic grid and palette across touchpoints, supporting a refined, design-led presence in the manufacturing and industrial sector.