Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Dec 1.
L–AB refreshed Anna von Lipa, a Bohemian–Scandinavian glassware brand, to appeal to new markets while honoring heritage and loyal customers. L–AB defined brand strategy, evolved the heritage symbol into a new logotype, and established a refined color palette and typography that fuse Scandinavian minimalism with the richness of traditional glasswork. L–AB introduced an everyday beauty photography approach and simple layouts to create warm, relatable communications. Deliverables included comprehensive online brand guidelines, eco-conscious packaging, and a reusable modular exhibition system built from aluminum profiles and polycarbonate sheets. Post-launch, the brand strengthened international recognition, retained its Danish base, and expanded global reach, demonstrating that tradition and innovation can coexist.
5Man Rebrand Packaging by Snask
Snask created a new identity and packaging system for 5MAN, a microbrewery from Borlänge founded by five friends. The concept centers on a logo designed as a flexible placeholder that can be filled with content to reveal and celebrate the beer inside the can. This modular approach turns the mark into a window, allowing each release to showcase its unique character while maintaining strong brand cohesion. The scalable system supports small-batch variety without compromising recognizability, aligning with 5MAN’s focus on quality and uniqueness. Deliverables included the core identity and can packaging, with design by Jens Nilsson and photography by Golden Retriever.