Daily Updates: Nov 25
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Nov 25.
Riot Games World Championships by Buck
Visual Identity System For The League Of Legends World Championship
The World Championship is the pinnacle of competitive League of Legends. After years of fantasy-led reinventions, Riot sought a sport-forward direction with longevity. Buck developed an evergreen identity rooted in honor, precision, and prestige, anchored by a modular, responsive grid that scales across broadcast, stage, social, and print. Motion principles favor sharp, confident moves that balance energy with elegance. Seasonal layers build on this foundation to keep the brand fresh; for 2025, Buck delivered the full seasonal expression and guidelines, drawing motifs and macro textures from the Summoner and Xin Zhao’s glaive, rendered in crystalline materiality. A comprehensive toolkit and documentation enable Riot and partners to extend the system across every touchpoint, shifting the championship from annual refreshes to a confident, enduring global identity.
Avenir Suisse Antifragile Schweiz by Raffinerie
Book Design For A Swiss Think Tank
Raffinerie developed the art direction, book design, and graphic design for Avenir Suisse’s Antifragile Schweiz, an editorial publication. The studio shaped a coherent visual concept and graphic system that translates the think tank’s ideas into a clear, readable print piece. The scope included editorial structure, layout, typography, and production-ready graphics aligned with the project’s editorial category. The result presents complex content with clarity and polish while giving the book a distinct presence consistent with Avenir Suisse’s analytical voice.
Campaign And Poster Design For Jonge Harten
Ozon Studio developed the 2025 campaign and poster system for Jonge Harten, an eight-day theater festival in Groningen, The Netherlands. The edition’s theme, “Speak Up and Listen,” guided an expressive typographic language that balances fluidity and courage. Weighty lettering, organic motion, and intimate compositions convey a youthful yet deliberate tone across online and offline touchpoints. The work evolves the festival’s mission to foster an inclusive performing arts space and amplify quiet voices and minorities. As the third year of collaboration, Ozon Studio advanced the visual system to strengthen recognition while leaving room for annual reinterpretation.
Oad by Kruppa Hosk
Brand Development For A Luxury Knitwear Brand
Kurppa Hosk shaped a luxury knitwear brand rooted in more than 170 years of legacy for O.A. Devold. Kurppa Hosk developed a narrative-driven strategy anchored in the concept “An Endless Pursuit of Nature,” reflecting the company’s mastery of wool and commitment to refinement. The visual identity balances the precision of craftsmanship with the fluid movement of nature, placing photography at the forefront to celebrate rugged landscapes and material richness. The work spans brand strategy, identity, experience, and activation, creating a flexible system that can evolve and be retold over time. Campaign photography by Lasse Fløde, case photography by Magnus Nordstrand, copywriting by MOS, and code by Stök supported the launch.
Dwr Originals by Ateljé Altmann
Publication Design For Design Within Reach
Ateljé Altmann partnered with Design Within Reach to craft DWR Originals Volume 1, a bi-annual publication that celebrates and explores modern design. The first volume presents authentic stories from artists and designers alongside exclusive product collections, and highlights new launches from collaborators such as Susan Clarks, WSDIA, and BassamFellows. Ateljé Altmann designed the editorial format and typographic structure to endure over time while reflecting the DWR brand’s current disposition. The publication is available in DWR stores and online, positioning the brand’s modern design ethos through curated narratives and product showcases.
Ai-powered Nutrition Platform For Nestlé
AKQA created Nestlé Goodnes, an AI-powered digital platform that unifies hundreds of Nestlé brands and services into one destination to help families eat well. The platform provides personalized meal plans, recipes, budgeting tools, and effortless grocery lists, turning meal planning into a joyful, seamless routine. At its core are three virtual companions, accessible by text or voice and powered by GPT‑4 through Microsoft, offering real-time guidance on planning and nutrition. AKQA shaped the product vision, experience and brand expression, ensuring interactions feel simple, human and warm with a cheerful, conversational tone. Launched in the Philippines and expanding across Asia, Africa and Europe, the hub advances Nestlé’s digital transformation and reframes the daily “what’s for dinner?” question as inspiration for healthier habits.
King Island Distillery Gidley Dry Gin by Disegno
Brand Strategy, Identity, And Packaging For King Island Distillery
Disegno developed brand strategy, identity, and packaging for King Island Distillery’s Gidley Dry Gin, conceived as a beacon in a storm and a tribute to Governor Philip Gidley King and the settlers who navigated treacherous seas. The design uses a tall, flask-like bottle with hand-painted blue and white daymark stripes, referencing lighthouse codes that guided ships through the Bass Strait. Upright and purposeful, the form and graphics create a navigation symbol and signal of strength, relying on stature, symbolism, and structure rather than ornament. The result feels historic without sliding into nostalgia, presenting a contemporary artefact that honours legacy while looking forward. Within the broader range, each spirit retains its own clear voice and story, ensuring differentiation on shelf and coherence across the brand.
King Island Distillery Marthas Moonshine by Disegno
Brand Strategy, Identity, And Packaging For King Island Distillery
Disegno developed brand strategy, brand identity, and packaging for Martha’s Moonshine, a new release from King Island Distillery. Inspired by tales of shipwrecked smugglers and renegade distillers along the island’s northeast coast, the concept embraces a raw, outlaw character. The bottle abandons category codes with matte black glass, oversized shoulders, and a heavy side handle reminiscent of a contraband canteen. There is no front label—only a simple neckband and a hand-scrawled creed directly on the glass—so the object feels smuggled, swigged, and shared rather than shelved. Every element is designed to reject polish and celebrate place, grit, and rule-breaking spirit, turning the packaging into “storytelling in glass.”