Daily Updates: Nov 24
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Nov 24.
Landmark Kiosk For A Mechatronics Innovation Campus
Studio Spass conceived the MICS Robot, a 16-meter landmark and kiosk promoting area development at the Mechatronics Innovation Campus Schiedam. Built from stacked shipping containers with a compact kiosk tucked inside, the robot marks the campus entrance and embodies innovation, technology, collaboration, and talent. Reflective cladding gives it a distinctive presence along the A20 and rail line, ensuring high visibility day and night. The project is located on Nieuwpoortweg in Schiedam and scheduled for completion in 2025. Studio Spass led concept and design, with technical drawings by Carve, structural calculations by MUS3d, contracting by Systabo B.V., and container construction by R.C.C. Container Trading.
Brand Identity For A Design Event In Galicia
Hondo created the brand identity for the first edition of Proxectar, an event centered on conversations about design in Nigrán, Spain. The initiative aims to bring global design discourse to Galicia’s periphery, connecting local audiences with the international community. The identity draws from the red-and-white tiled pattern of the Nigrán promenade, translating place into a flexible system for print, motion, and digital touchpoints. The logotype references 14th-century Galician engraved lettering and the typographic work of Alfonso Daniel Rodríguez Castelao, bridging local heritage with contemporary culture. The project spanned brand identity, art direction, motion, and website. The edition featured figures such as John Marshall of Pentagram, Tomás Alonso, Paula Ojea, Estar, and Marcos Dopico. Design and art direction were led by María Vioque and Fran Méndez, with logotype adjustment by Best Typefaces.
Instabridge by G—W
Brand System And Product Ux For A Next-generation Telecom
Between 2023–2024, G—W Studios partnered with Instabridge to transform a data‑driven, engineering‑first company into a unified next‑generation telecom. Instabridge’s crowdsourced Wi‑Fi network and an acquired caller ID service had grown rapidly but felt like separate tools. G—W Studios defined a brand foundation centered on democratizing internet access, then built a flexible visual identity, comprehensive design system, and cohesive product UI/UX spanning both offerings. The team created narrative guidelines and component libraries that enabled consistent marketing and product touchpoints while empowering engineers to ship faster. The result was a single, coherent platform experience that scaled with accelerating user growth, reduced friction from ad‑hoc solutions, and gave Instabridge the structure to expand its mission of accessible connectivity.
Brand Identity And Packaging For An Ethical Jewellery Brand
Foundry partnered with Belle to refresh and reshape an independent, ethical jewellery brand. The team shortened the name from Belle Smith to ‘Belle’ and built a confident, minimal identity with custom flared typography inspired by jewellery craftsmanship and heritage. Foundry established the lead brand message, ‘Stories Told,’ to evoke personal milestones such as engagements, weddings, and birthdays, connecting the brand to meaningful moments. Imagery places hero pieces in natural settings to contrast fine craft with raw, organic materials. A calm, natural colour palette elevates the brand toward a more refined, premium positioning, extending coherently across packaging and all touchpoints.
Brand Narrative For A Global Venture Fund
Five Two Five is a global advisory firm and venture fund focused on pre-seed and seed startups that leverage data, AI, and machine learning to move people, goods, and money. The firm balances its attention across Europe, North America, South America, the Middle East and Africa, and the Asia Pacific, reflecting a belief that innovation is distributed far beyond Silicon Valley. Led by Jason Scott, Five Two Five draws on experience across startups, accelerators, and venture funds to build bridges rather than silos and to nudge capital toward overlooked regions. The case presents the firm’s mission, scope, and worldview to support founders worldwide.