Daily Updates: Nov 3

Call Of Duty Next 2025 by Works

Physical Event Invitation For Activision

WØRKS partnered with Activision to craft a physical invitation for Call of Duty Next 2025 that brings Black Ops 7 themes of illusion, mistrust, and perception into the real world. Recipients unlocked a custom black crate to reveal a glowing privacy screen, a coded lock, and a hidden message with the event date leading to the centerpiece: a holographic red butterfly suspended in motion, dissolving into smoke and reforming. Designed as both invitation and display piece, it encouraged creators to showcase it across streams and social channels in the lead-up to the event. Developed with fabrication studio Counterpart and 3D motion by Tom Hancocks, the project merged strategy, creative direction, technology, and fabrication to extend the franchise beyond the screen.

Wendy Andrade by Base Design

Immersive Website For An Artist And Photographer

Base Design created an immersive online portfolio for artist and photographer Wendy Andrade that mirrors the fluidity of the work. Framed as Todo Menino É Um Mar, the site behaves like a digital sea where imagery, poetry, and film move in one current. Instead of conventional navigation, visitors drift from image to text to video in a rhythmic flow, guided by a soundtrack by Liniker. The experience emphasizes metaphor and memory, reflecting the sea as the connective tissue in Andrade’s practice. Through layered pacing, motion, and editorial sequencing, Base Design built a space that invites visitors to dive, explore, and be carried—capturing the unexpected, tidal quality of the artist’s voice.

Huru by Lippincott

Qnity by Lippincott

Naming And Brand Identity For A Dupont Electronics Spin-off

Lippincott partnered with DuPont to create Qnity, the independent brand for its electronics spin-off. Against surging AI-driven demand for faster processing, the team defined a brand platform, name, and end-to-end identity and activation that position the new company as a systems-thinking partner across the global electronics ecosystem. The name blends the ‘Q’ of electric charge with ‘unity’ to express connection, and the big idea—“Powering the next leap in electronics”—signals leadership beyond materials supply. A sleek, bold visual system features a distinctive Q and a logo mark built as a flexible network radiating from a chip-like core, with adaptive cues inspired by electronic circuitry. Lippincott also developed values, tools, and internal programs to instill agility and customer-focused innovation ahead of the spin-off, enabling employees to champion the change. The result readies Qnity to attract investors and talent and assert category leadership after separation.