Daily Updates: Oct 27
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Oct 27.
Visual Identity Refresh For An Online Insurance Service
Spiilka Design Büro refreshed the visual identity for Hotline.finance, a modern online insurance service with touchpoints across digital and physical channels. The team conducted visual research into the Ukrainian and global insurance sectors, identified industry clichés, and carefully analyzed user and employee reviews of the service. The updated system centers on an expressive pairing of orange and pink, supported by a friendly yet serious custom typeface by Dmitry Rastvortsev and an illustration concept by Ukrainian artist Anna Havryliuk. The result is a warm, lively, human, and soft brand language that remains simple to work with across formats and scales, ensuring clarity and recognition in both online and offline contexts.
Brand Identity And Design System For A Global Film Distributor
Studio Herrström partnered with Filmhub to reposition the company from indie aggregator to leader in global film distribution. Using the Echo framework, the team immersed in filmmaking language to build a trust-led, artful design system. A central symbol, based on a filmmaker’s framing gesture, and a unified logotype anchor applications across a growing catalog. The palette references the Braun Nizo S800 by Dieter Rams, pairing black, gray, and white with a purposeful orange. Typography led by Everett Regular and Mono Medium delivers clarity and control, with directional scaling for focus and movement. Beyond identity, Studio Herrström produced pitch decks, a redesigned website, book design, and product tools, creating a cohesive presence. Within six months, the rebrand helped Filmhub secure $6.98M in Series A funding and earn Fast Company recognition.
Ciao Pappy by Glasfurd & Walker
Packaging Redesign For Ciao Pappy
Glasfurd & Walker partnered with Ciao Pappy to deliver a packaging redesign that fuses Italian heritage with California energy. The studio refined and articulated a fresh, bold Italifornian identity that departs from the familiar East Coast, Sicilian narrative dominating the pasta sauce category. The work reimagines Italian-American cuisine for a new generation by introducing a contemporary take on the archetypal Italian dad, elevating the decades-old Chef Boyardee trope into something authentic and current. Building on existing brand elements, the system reinforces quality, a deep love of food, and unmistakable Italian style with a contemporary twist. The result positions the sauce line with distinctive shelf presence and a clear story that feels both classic and new.