Daily Updates: Apr 9
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Apr 9.
Brand Identity Refresh For A Leading Insurance Company
Pentagram developed a brand identity refresh for The Hartford, one of the leading insurance companies in the US, drawing inspiration from its rich heritage. The project modernizes the iconic stag symbol first introduced in 1875, repositioning it to the front of the logo to convey qualities of trust, strength, and stability. This contemporary design features a streamlined visual language that signals the company's innovation and forward direction. Additionally, elements derived from the brand’s history, like the 12 points of the stag’s antlers, are utilized as graphic motifs in supplementary logos. The chosen brand color, a deep claret, reflects a shade historically linked to The Hartford, maintaining continuity while evolving the brand identity.
Advertising Campaign For A Premium Lager Brand
Fold7 launched the 'Make It Suprême' advertising campaign for 1664 Bière, aiming to reintroduce the brand to UK audiences after a decade. The challenge was to rekindle awareness among a new generation and underscore the brand's sophisticated appeal amid a marketplace dominated by fleeting trends. By merging Renaissance visual elements with contemporary styles, the campaign showcases the elegance and elevated taste associated with 1664. Featuring a hero film titled 'The Masterpiece,' set in a lavish ballroom, the series visually celebrates the essence of sophisticated indulgence. With each film crafted to highlight stylish experiences, 'Make It Suprême' positions 1664 Bière as a top-tier choice in the premium lager market, demonstrating its timeless appeal.
The Cocktail Cabinet by A Friend Of Mine
Packaging Design For A Cocktail Recipe Card Series
A Friend of Mine designed The Cocktail Cabinet, a collection of cocktail recipe card packs targeted at home bartenders and cocktail enthusiasts for Smith Street Books. The design features outer boxes with abstract shapes inspired by cocktails, ensuring a cohesive visual language across the series. Each box reveals a vibrant gradient upon opening, reflecting the blending of ingredients. The packs include cocktail recipe cards adorned with bold illustrations by Giacomo Bagnara, integrating modern simplicity with classic typography. Since its launch in October 2024, The Cocktail Cabinet has gained international recognition, being stocked in prominent stores like the MoMA Design Store, leading to strong sales and multiple reprints.