Daily Updates: Apr 7
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Apr 7.
Campaign For Microsoft's 50th Anniversary
In 2025, Microsoft turned 50 and approached Koto Studio to develop a unique campaign celebrating this milestone. Distinct from typical anniversary initiatives, this campaign emphasized the individuals behind technological advancements. By intertwining nostalgia with future optimism, the campaign honored the visionaries who contributed to five decades of innovation. The guiding concept, ‘Change needs makers,’ aimed to inspire the next generation of innovators. The visual identity showcased a dynamic 50 logo, drawing inspiration from Microsoft’s original branding, along with heritage backgrounds and real employee stories. This celebration featured placements on Microsoft.com, across various products, and in high-profile events such as a live-streamed anniversary gathering. The campaign maintained a consistent message across physical and digital channels, reinforcing Microsoft’s legacy of innovation and commitment to empowerment.