CFC

CFC is a Seoul, South Korea–based design and branding studio shaping identities and systems for companies that set the pace of contemporary culture and commerce. From fashion and e‑commerce with 29CM to coffee houses like A Twosome Place, from global beauty at Amore Pacific to lifestyle brands such as Apartmentary and BINU, the studio moves fluently between retail, hospitality, entertainment, and science. Its work with Big Hit Entertainment, CJ Foodville, and CJ Oshopping sits alongside projects for Cutigen Laboratories and Daelim, each built with the same care for typography, material detail, and the rhythms of everyday use. CFC’s signatures are crisp, bilingual identities that feel native in both Korean and English, and brand systems that scale cleanly from a storefront to a screen without losing personality. The team favors deep research and close collaboration over spectacle, delivering work that reads instantly on the street yet

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