Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Jul 31.
Samsung Galaxy Wearables by Turner Duckworth
Turner Duckworth collaborated with Samsung to develop a comprehensive suite of campaign assets for the Galaxy wearable technology line. The project involved defining design principles and guidelines, along with lifestyle photography that emphasizes the integration of wearables into everyday life. Key deliverables included product visuals, emotional messaging, and digital activation designs that enhance the user experience. The agency focused on creating a narrative that communicates both practicality and emotional connection, ensuring the wearables feel personal and empowering. By crafting cohesive visuals across different campaigns, Turner Duckworth aimed to position the Galaxy wearables as essential, desirable items that resonate with users on multiple levels.
Inequalities At Triennale Milano by Pentagram
Pentagram designed a data-driven visual identity and graphics program for the 24th International Exhibition of Triennale Milano, titled 'Inequalities.' This exhibition addresses various global challenges stemming from disparities in human existence, such as socioeconomic injustice and environmental breakdown. The identity utilizes a dynamic generative system based on block-like pixels, resulting in adaptable graphics that convey complex datasets related to inequalities. Collaborating with the Triennale's in-house team, Pentagram aimed to create a compelling visual framework that resonates with a broad audience while embodying the exhibition's moral urgency. The resulting identity reflects the intricate themes of the exhibition, enhancing its presence across cultural contexts through print and digital media.
Boca Biennial Of Contemporary Arts by Nonverbal Club
Nonverbal Club created the website for BoCA, the Biennial of Contemporary Arts. The project involved the design and coding of an engaging online platform to showcase contemporary art exhibitions and events. Attention was given to provide a user-friendly experience that reflects the innovative nature of the biennial. Collaboration with coder Pedro Meireis ensured a smooth integration of artistic elements with functional programming, making the website both visually appealing and easy to navigate. The goal was to create a digital space that aligns with BoCA's mission of promoting contemporary art and culture while serving as an essential resource for visitors and participants.