Daily Updates: Jul 28
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Jul 28.
Branding For A Unique Unscripted Television Show
Foundry collaborated closely with Harry King TV to develop the branding and launch promo for "Curiosity," a distinctive unscripted show centered around intriguing antiques and collectibles. This project involved creating a cohesive brand identity that encapsulated the show's essence of wonder, nostalgia, and humor, effectively positioning it in the market. The design drew from various historical and vintage influences, resulting in a memorable logo that features playful typography with a twist. The brand's vibrant purple and supportive pink color palette adds contemporary energy, making it appealing to modern audiences. Foundry's comprehensive approach to branding helped ensure that "Curiosity" stands out and attracts viewers, effectively conveying the excitement and mystery surrounding the artifacts featured on the show.
A Refined Symbol And Expressive System For An Icon Of Plastic Fashion
Melissa, a brand renowned for transforming plastic into high fashion with its jelly designs, sought to elevate its expression as its audience diversified. PORTO ROCHA collaborated with Melissa on two projects: a sophisticated monogram and a dynamic global campaign, Melissa Station. The monogram, built from mirrored "M"s, combines elegance and playfulness, serving as an adaptable emblem for products. Meanwhile, Melissa Station emerged as a visual language inspired by subway systems, characterized by bold graphics and a custom typeface conveying motion and energy. What started as a campaign toolkit has evolved into a central part of the brand's identity, enabling Melissa to resonate across high-fashion collaborations and everyday wear with a polished yet playful approach.
Holistic Design System For A Global Camera Equipment Leader
Manfrotto, a global leader in camera equipment, entrusted LAYER to create a comprehensive design system for its new ONE tripod. This project encompassed product design, packaging, naming, and graphic identity, resulting in a cohesive and modern aesthetic that reflects intelligent and forward-thinking principles. The design highlights Manfrotto's commitment to Italian craftsmanship and engineering excellence, developing a user-friendly product that resonates with both amateur and professional photographers. Through this holistic approach, LAYER successfully redefined the visual and tactile experience of the Manfrotto ONE tripod, reinforcing the brand’s legacy while embracing future innovations.